What is a cashback bonus?
Building up trust and brand recognition as an online casino is both difficult and expensive. Paying for ads on websites or search engines requires technological skills and it is not certain that there is no guarantee that their marketing will only reach potential casino players. Casino advertising also reaches a lot of people who might have preferred not to see the ads at all. They might even be so bothered by the casino ads that they start to dislike the brands. An alternative marketing strategy several casinos have used to attract new customers to their casino is to offer money back if the players lose their bets. This way, you retain players and build stronger bonds with them by showing good faith. This feature is also called cashback.
Cashback is essentially a type of casino bonus in which the casino pays back some of your money that you have lost while playing. This is cashback consists of a certain percentage of the sum you have been playing for. This means that your money lasts a little longer before you have to make another deposit. At the same, the casino doesn’t have to spend as much money on advertising as retaining customers through cashback bonuses is cheaper than bringing in new customers. Win-win!